Lifeproof

I'm a Nuudist.

Client:

LifeProof. LifeProof offers iPhone, iPad and iPod cases that are waterproof, shock proof, dust proof and snow proof, plus the accessories to take your device to the extreme.

Challenge:

LifeProof invited BASIC to pitch for their 2013 advertising rights and develop campaign ideas that would showcase the new Nuud iPad cover.

Medium:

Print, Web

Capability:

Copywriting

Role:

As Copywriter, I was responsible for developing campaign and messaging explorations that would highlight the Nuud iPad cover.

**Click on any of the images to zoom-in and view the samples.**

Full Credits:

Agency: 

BASIC

Executive Creative Director:

Matt Faulk

Creative Director:

Erich Broesel

Art Director:

Chris Welch

Creative Strategist:

Andrew Yanoscik

Senior Designer:

Erwin Hines

Junior Designer:

Arthur Armenta