Petco

Unleashed.

Client:

Petco. Petco is a leading pet specialty retailer that provides the products, services and advice that make it easier for our customers to be great pet parents.

Challenge:

Petco hired Red Door Interactive to create a promotional plan that would showcase 'Unleashed by Petco,' their newest division of business. Unleashed provides the same knowledge and know-how offered by Petco, in a unique, smaller package.

We created an integrated advertising campaign that included banner advertisements, PPC ads, email marketing, a microsite and a social media marketing campaign.

Medium:

Web

Capability:

Copywriting

Role:

As Copywriter, I came up with the concept for the social media marketing campaign, the messaging for the banner and PPC advertisements and ensured that the story was consistent across all touchpoints.

**Click on any of the images to zoom-in and view the samples.**

Full Credits:

Agency: 

Red Door Interactive

Executive Creative Director:

Lisa Schiavello

Creative Director:

Jeannie Frattoni

ACD/Art Director:

Will Hansen

ACD/Copywriter:

Sarah Hughes