Obagi Medical

Obagi for Life.

Client:

Obagi Medical Products. Headquartered in Long Beach, California, Obagi Medical Products, Inc., is a global specialty pharmaceutical company that develops, markets, and sells proprietary skin care systems in the physician-dispensed skin care market.

Challenge:

Since its founding by leading skin care experts in 1988 with the creation of the Obagi Nu-DermĀ® System, Obagi has continued to grow. In 1997, the company officially began operations as Obagi Medical Products, Inc. Over the years, Obagi Medical Products, Inc., has developed clinically proven skin health products and systems primarily for the dermatology, plastic surgery, and related aesthetics markets.

Obagi hired JHG Communications to help revitalize their brand with a new website, a promotional video and a comprehensive marketing campaign that would target new millenial users.

Medium:

Web

Capability:

Social Marketing, Copywriting

Role:

As Senior Copywriter, I was responsible for coming up with a few concepts for the marketing campaign, comprehensive messaging strategy for the brand including brand guidelines for identity, language and tone of voice. And finally, I was responsible for copywriting for the entire website.

**Click on any of the images to zoom-in and view the samples.**

Full Credits:

Agency: 

JHG

Executive Creative Director:

Ryan Kodzik