Public Relations

Public Relations
THE MOST SUCCESSFUL ONLINE PR CAMPAIGNS ALL START WITH A SOUND CONTENT STRATEGY.

  • "Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad." - Richard Branson

    • PR Strategy
    • Content Ideation
    • Content Development
    • Content Distribution
    • Monthly Reporting

A brand can be made, revitalized or saved with public relations. Every interaction you have with your public either builds or damages your brand. Internet public relations – interactions with the online media, bloggers and the public, takes place on your website, blogs and social media sites like Twitter, LinkedIn, Google+ and Facebook. Your content strategy is a key part of this brand building. While companies are currently focused on 'getting their social media effort right,' the next 'big thing' for corporations is developing a public relations-specific content strategy that embraces all digital assets.

An online PR strategy can help build a web presence that gets great search engine visibility, social interaction that deepens relationships with your consumers and builds your brand, click-by-click.

The basis of good Internet public relations is a comprehensive web content strategy based on keyword research, listening to the online conversations and learning from your customers, supporters and detractors. Find the right people who talk about your brand and connect with them.

In 2013, businesses are expected to invest more resources in social media and online PR than in any other marketing activity. 90% of marketers now use social media as an integral part of their job, yet a majority of firms rate their social media skills as inadequate.