Mobile Marketing

Mobile Marketing
Of the world's 4 billion mobile phones in use, 1.08 billion are smartphones and a whopping 3.05 billion are SMS enabled.

  • "If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on mobile marketing." - Guy Kawasaki, Former Chief Evangelist, Apple; Co-Founder, Alltop.com.

    • Mobile Strategy
    • SMS Keyword Campaign Ideation
    • MMS Campaign Ideation
    • Interactive Campaign Ideation
    • Mobile CRM Campaign Ideation
    • Mobile Coupon Campaign Ideation

With mobile marketing, you can use a customer's interests, demographic data, purchase and redemption history, and even their location to make sure you're creating a message that will really speak directly to them. 

Mobile marketing works both as a stand-alone marketing platform and as an add-on to your existing advertising and media buys. By adding a mobile call-to-action to your TV, print, web and outdoor marketing efforts, you provide consumers with an opportunity to interact beyond the limited time of viewing the ad itself. This both places your brand in the mind of the consumer and provides you with a way to re-market and continue the interaction in the future. And because you're paying for that media anyway, adding a mobile element virtually guarantees a higher ROI.

MODE 3 will also develop a mobile strategy and tactical plan that's in line with your overall marketing message and goals. That means that you don't need to have in-depth knowledge of all the mobile options available, how they work and where they might fit in to your marketing mix.