TV/Video Copywriting

TV/Video Copywriting
AMERICAN ADULTS SPEND MORE TIME WATCHING TELEVISION THAN TIME SPEND WITH RADIO, MAGAZINE, NEWSPAPERS, MOBILE AND THE INTERNET COMBINED.

  • "A good television commercial can be a powerful addition to your marketing campaign. A great television commercial will leave a lasting impression on your audience, as well as your bottom line." - Jonathan Marshall

    • Script Writing and Storyboarding
    • Script Editing and Proofreading
    • Consulting on voiceover, pacing and tone of voice

Making compelling TV advertisements that engage customers and enhance the emotional connection with your brand is a difficult challenge.

For decades, television has been a big part of our lives and has been integral in connecting families and friends to storytelling. But this is no big surprise considering that in 2012, 97% of American households have at least one television. A recent survey found that 39.8% of people learn about products or services they’d like to try (or buy) from TV commercials.

Obviously, broadcast media reaches millions of people and can be an essential part of a successful branding or advertising campaign. Gaining the attention of your audience requires a deep understanding of the marketplace. Plus, it demands a keen awareness of consumer sentiment as well as immense creativity. I can appeal to your demographic, whether you need something humorous, emotionally evocative, serious or downright silly. My scripts stay "on-brand" to match harmoniously with your brand's unique selling principle.