Umpqua Bank

 

Umpqua Holdings Corporation has announced that they will be partnering with Sterling Financial Corporation. This merger will create the West coast's largest community bank and will be official on April 18, 2014. Umpqua will have approximately $22 billion in assets, $15 billion in loans and $16 billion in deposits, with 5,000 associates and 394 stores across five states - Oregon, Washington, California, Idaho and Nevada.

The combined company will operate as Umpqua Holdings Corporation and conduct banking operations under the Umpqua bank nane and brand. BUT before that can happen, there will be extensive re-branding efforts, especially in copywriting and copyediting, content strategy, campaign ideation, tone and voice development and messaging guideline creation - and that's exactly why Umpqua reached out to MODE 3's Founder.

Welcome to the MODE 3 blog. Posts include everything from digital and marketing news, trends, ideas and campaigns to thoughts on the industry, client projects and announcements. And occasionally, there are even some funny, random thoughts here and there. Enjoy.

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