May 16, 2014  /  Work

Nike

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MODE 3's Founder, Jonathan Marshall, has accepted a Copywriting position with Nike and will be working on the Global Sales and Commercial Content team. Jonathan will work alongside copy directors, web, product, print and mobile designers, video production artists, photographers, web developers, art directors, brand strategists, creative directors, copy editors, product experts and other copywriters to help tell the story of the Nike brand.

Jonathan will be responsible for coming up with creative storytelling ideas and write all sorts of copy, including: brand messaging, product descriptions, headlines, taglines, video scripts and positioning statements across many Nike sport categories (basketball, football, baseball, soccer, golf, running, tennis, swimming, volleyball, lacrosse, snowboarding, skateboarding, training, track and field, yoga and sportswear). There will be many other creative challenges, perks, growth opportunities and experiences along the way, but this will be the bulk of his responsibilities.

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Hi, welcome to MODE 3. Through a combination of clever ideas, strategic messaging and imaginative campaigns, MODE 3 helps create, introduce and tell your brand's story.

The recently re-vitalized brand is the result of extensive work with BASIC, a premiere Creative agency that specializes in design and branding. BASIC helped MODE 3 build a new brand, website and marketing collateral.

Welcome to the MODE 3 blog. Posts include everything from digital and marketing news, trends, ideas and campaigns to thoughts on the industry, client projects and announcements. And occasionally, there are even some funny, random thoughts here and there. Enjoy.

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